the vylist reselling guide · part 4 of 6
Writing Listings and Pricing Vintage & Secondhand Clothing
fig. 4 — sold comps set the priceTitles: write what a buyer would type
Nobody searches "gorgeous cozy fall vibes ☕." They search "vintage 90s Harley Davidson t-shirt XL black." Build every title from the same blocks: era/vintage → brand → item type → standout descriptor → size → color. Use the blocks that apply, front-load the important ones, and skip filler words — search engines ignore "beautiful" and so do buyers.
Descriptions: answer the DMs before they're sent
- Measurements beat size tags for vintage. A 1995 "L" is a 2026 "M." Lay the item flat and give pit-to-pit and length minimum (waist/inseam for bottoms). This one habit prevents most returns.
- Fabric and feel: single-stitch? heavyweight? true cotton flannel? Say so — collectors search these words.
- Condition, honestly, twice: once in plain words ("faint pinhole near hem, shown in photo 5"), once by pointing at the photo. Honesty converts skeptics and protects your reviews.
- Care basics: smoke-free home, washed before shipping — small lines, real trust.
Pricing: sold comps, not wishes
- Search your item on the marketplace and filter to sold/completed listings — asking prices are fiction; sold prices are the market.
- Find 3–5 real comparables (same brand, era, condition tier). Your price lives in that range.
- Position inside the range by condition and your photos — great photos genuinely earn the top of the range.
- Leave negotiation room where the platform culture expects it (Poshmark and Mercari buyers offer; price ~15–20% above your floor). On eBay, tight prices with best-offer enabled work well.
- Know your floor: fees + shipping + your minimum. Below the floor, decline politely and relist.
"Asking prices are fiction. Sold prices are the market."
the 60-day rule
If an item hasn't sold in ~60 days: better cover photo first, then price. Relisting fresh
often beats discounting — most marketplaces boost new listings.
The shortcut version
Vylist writes this entire part for you: titles in search order, descriptions with the details it can see, and a price suggestion — for every item in your closet video at once. You review, adjust, and publish. First 10 listings free.
Make my first listings →Part 4 checklist
- Write 3 titles with the block formula; compare to sold listings' titles
- Measure one item flat and put the numbers in the description
- Price your first 10 items from sold comps with a floor written down